Powering up spend for Lake Mac businesses over the Big Weekend

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Lara Grierson


24 August, 2017

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Dantia are providing local businesses with unique opportunities to boost their sales from the influx of interstate and broader region visitors who will sleep, eat and recreate in Lake Macquarie over the Big Weekend this October 14-15.

According to Peter Francis, CEO of Dantia,

“our work to secure the Offshore Superboat Championships and support the PWC Race Series as key features of the Lake Mac Big Weekend represents a major coup for the Lake Mac business community.”

To leverage the strong nationwide interest in the events and allow local businesses an affordable and unique opportunity to be part of the Big Weekend action, Dantia are offering businesses around Lake Macquarie the chance to be part of two powerful promotional initiatives.

Free Event App Promotional Offer

In conjunction with Local Business Chambers, Dantia are providing a free opportunity for businesses to drive sales traffic by promoting a special offer to Superboat visitors via an event app, which will be promoted across all media platforms, including a glossy 16-page liftout by The Newcastle Herald. Businesses can visit dantia.com.au/superboatoffers2017 to find out more or submit their offer.

Dantia 200 Club

Dantia has also launched an exclusive 200 Club, offering a unique opportunity for Lake Macquarie businesses to join a co-operative marketing campaign for a major national event with only a modest investment of $550.

As the name suggests, there are only 200 membership packages available. While all members receive benefits for their contributions, 14 businesses will win premium upgrades at a VIP corporate event.

12 businesses will receive premium upgrades to sponsor the boats (valued at $5,000 each), 1 business will be named a race day sponsor and 1 business will secure an Offshore Superboat Championships event naming deal worth $55,000.

Applications can be made online before Monday 4th September and places are strictly limited. For more information and a full list of inclusions visit dantia.com.au/200club or email Business Development Executive Derrek Lush derrek@dantia.com.au.

More than 30,000 people flocked to the 2016 Big Weekend, and this year’s event will see the inclusion of markets, food stalls, entertainment, ‘come and try’ water sports and aerobatic displays to create an incredible destination event that will continue to drive the Lake Mac business economy for years to come.