Big events put Lake Mac on centre stage

Big events put Lake Mac on centre stage
March 7, 2017 Admin

What do destinations get out of event tourism beyond recognition and recommendation? Dantia undertook an economic impact assessment on the NSW Surf Life Saving Championships before deciding to bid for the event in partnership with Lake Macquarie City Council and found the projected benefits for local business were significant.

Dantia Chairman Trent Bagnall’s thoughts on the matter were recently published in the Newcastle Herald, where he explained events – sporting or otherwise – can play a significant role in boosting the profile of cities, towns and destinations, particularly in regional areas.
Read the full article here: http://www.theherald.com.au/story/4509167/staging-big-events-puts-region-on-centre-stage/?cs=308