Lake Macquarie is set to experience an economic boost of more than $10 million as 20,000 thousand people hit the shores of Blacksmith Beach from February 24 – 11 March for the NSW Surf Life Saving Championships.
Dantia, Lake Macquarie’s economic development company, partnered with Lake Macquarie City Council and host club Swansea Belmont to secure the prestigious annual event at Blacksmith Beach for three years from 2017.
Dantia CEO, Peter Francis, says the Championships not only injects significant spend into the region during the weeks of the carnival but also has a positive long-term impact on employment and tourism in Lake Macquarie.
“We are committed to supporting initiatives that drive economic growth in Lake Macquarie and showcase our diverse city,” Mr Francis said.
“With an influx of more than 20,000 people bringing more than $10 million into the local economy, the event represents one of the largest tourism activities in the area.”
“Our modelling shows the immediate economic uplift will support more than 1,000 jobs during the Championships and 48 employment opportunities over the next 12 months.”
The Championships cater for surf athletes aged from under nine to over 70 and are expected to attract more than 6,000 competitors, along with 500 volunteer officials and up to 15,000 family and spectators.
“Last year 81% of attendees came from out of region, spending more than $80 per person daily and over $110 per night on accommodation, providing a significant boost to local and regional businesses.” Mr Francis said.
“Attracting national media coverage, the Championships also promote our unique natural assets and desirable lifestyle to a broad audience and encourage new visitors and residents to the area.”
“Lake Macquarie is one of the most affordable and liveable cities on the NSW East Coast. Offering a lake twice the size of Sydney Harbour, 32 kilometres of coastline, and 13 forests it provides a unique and expansive natural playground for families and sports enthusiasts alike.”
“Adding to that a median house price of $580,000, and only 60 mins drive from Sydney, the region is fast becoming an attractive choice for Sydney-siders shut out of the property market or those looking for a lifestyle change.”
The Surf Life Saving Championships runs across three weekends, opening with the NSW Lifesaving Championships last weekend, followed by the Age Championships on 2-4 March, the Masters titles on 7-8 March and the Open Championships on 9-11 March.
For more information about Dantia or investing in Lake Macquarie contact Derrek Lush on 0488 068 448.